Articles

Who is responsible when the hygienists appointment book has gaps?

Dr Michael Sernik, June 2008 - Occasionally, a dentist will put the blame for gaps in a hygienist’s appointment book solely on the shoulders of the hygienist. It is human nature for them to have this...

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The new patient exam : sequencing the problem/solution correctly

Dr Michael Sernik, February 2008 -

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Are you a zoomer or a panner?

Dr Michael Sernik, December 2007 - When faced with a problem, what is a dentist’s natural instinct?

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To buy or not to buy... is that the only question?

Dr Michael Sernik, September 2007 - In this age of accelerated technological innovation, and in the face of lavish marketing campaigns by the dental supply industry, the question: ‘should I buy’ will...

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Staff retention

Dr Michael Sernik, August 2007 - We are currently in a period of very low unemployment. With an undersupply of employees, practices are finding that maintaining employee loyalty is more important...

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Why many ads under-perform

Dr Michael Sernik, December 2006 - The usual employment ad for a role in a dental practice reads something like this:“Dental Assistant Wanted: Keen hard worker who likes dealing with people. High...

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Digital imaging...Do you need to use an OPG?

Dr Michael Sernik, July 2006 - OPGs are making a comeback in private practice. Many practitioners were and still are happy to outsource the service to the radiologist down the road. Many more,...

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Practice management in software

Dr Michael Sernik, June 2006 - Dental Practice Management software tends to have features that are under-utilised. Most Practice Management (PM) software companies tell us that 85% of their features...

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The Hygienist Anomaly

Dr Michael Sernik, November 2005 - In 1819, an American dentist, Dr. Levi Spear Parmly, emphasized the importance of preventive dentistry. For the next 96 years a growing number of American dentists...

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Are the Hardest Skills Soft Skills?

Dr Michael Sernik, September 2005 - Do you feel that your clinical skills are underutilized?

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