--- title: Articles | Dr Michael Sernik --- ## [![Primepractice](https://3107308.fs1.hubspotusercontent-na1.net/hubfs/3107308/Primepractice_June2018%20Theme/Images/logo.png) ![Primepractice](https://3107308.fs1.hubspotusercontent-na1.net/hubfs/3107308/Primepractice_June2018%20Theme/Images/logo_small.png) Prime PracticeThe Dental Management Specialists](https://primepractice.com.au/) Give us a call: [+61 2 8935 0600](tel:+61%202%208935%200600) [Log in »](https://engine.primepractice.com.au/login) #### Newsletter registration ** *Our newsletter is full of the latest news in practice management* # Articles - [Dental Patient Communication (16)](https://articles.primepractice.com.au/blog/tag/dental-patient-communication) - [Dental Practice Management (14)](https://articles.primepractice.com.au/blog/tag/dental-practice-management) - [Practice Ownership (11)](https://articles.primepractice.com.au/blog/tag/practice-ownership) - [Compliance: Infection Prevention & Sterilisation (10)](https://articles.primepractice.com.au/blog/tag/compliance-infection-prevention-sterilisation) - [Leadership (9)](https://articles.primepractice.com.au/blog/tag/leadership) - [Patient Experience (7)](https://articles.primepractice.com.au/blog/tag/patient-experience) - [Team Management (7)](https://articles.primepractice.com.au/blog/tag/team-management) - [Team Development & Growth (6)](https://articles.primepractice.com.au/blog/tag/team-development-growth) - [Business Acumen (5)](https://articles.primepractice.com.au/blog/tag/business-acumen) - [Associate Dentists Academy (2)](https://articles.primepractice.com.au/blog/tag/associate-dentists-academy) - [Dr Phillip Palmer (87)](https://articles.primepractice.com.au/blog/author/dr-phillip-palmer) - [Simon Palmer (43)](https://articles.primepractice.com.au/blog/author/simon-palmer) - [Client Interview (33)](https://articles.primepractice.com.au/blog/author/client-interview) - [Dr Michael Sernik (32)](https://articles.primepractice.com.au/blog/author/dr-michael-sernik) - [Brett Churnin (16)](https://articles.primepractice.com.au/blog/author/brett-churnin) - [Megan Sharpe (8)](https://articles.primepractice.com.au/blog/author/megan-sharpe) - [Daniel Midson-Short (6)](https://articles.primepractice.com.au/blog/author/daniel-midson-short) - [Anita Roubicek (5)](https://articles.primepractice.com.au/blog/author/anita-roubicek) - [Patric Moberger (5)](https://articles.primepractice.com.au/blog/author/patric-moberger) - [Bethan Flood (3)](https://articles.primepractice.com.au/blog/author/bethan-flood) ## [Achieving Management Nirvana in the Dental Practice](https://articles.primepractice.com.au/blog/achieving-management-nirvana-in-the-dental-practice) **Dr Michael Sernik, August 2015** -   [Read article...](https://articles.primepractice.com.au/blog/achieving-management-nirvana-in-the-dental-practice) ## [The Prime Engine: Transformative Technology.](https://articles.primepractice.com.au/blog/the-prime-engine-transformative-technology) **Dr Michael Sernik, September 2014**  [Read article...](https://articles.primepractice.com.au/blog/the-prime-engine-transformative-technology) ## [ASK PRIME - Communications](https://articles.primepractice.com.au/blog/ask-prime-communications) **Dr Michael Sernik, September 2013** [Read article...](https://articles.primepractice.com.au/blog/ask-prime-communications) ## [Judging the wallet is a losing game](https://articles.primepractice.com.au/blog/judging-the-wallet-is-a-losing-game) **Dr Michael Sernik, April 2012** - A friend of mine recently began renovating his home, and in doing so he really wanted to install an old 1950s style custom bar in the living room. [Read article...](https://articles.primepractice.com.au/blog/judging-the-wallet-is-a-losing-game) ## [Why it's good to tell patients "most dentistry is elective"](https://articles.primepractice.com.au/blog/why-its-good-to-tell-patients-most-dentistry-is-elective) **Dr Michael Sernik, July 2011**   [Read article...](https://articles.primepractice.com.au/blog/why-its-good-to-tell-patients-most-dentistry-is-elective) ## [Dentists create objections](https://articles.primepractice.com.au/blog/dentists-create-objections) **Dr Michael Sernik, September 2010**  [Read article...](https://articles.primepractice.com.au/blog/dentists-create-objections) ## [A synopsis of Primespeak](https://articles.primepractice.com.au/blog/a-synopsis-of-primespeak) **Dr Michael Sernik, February 2010** [Read article...](https://articles.primepractice.com.au/blog/a-synopsis-of-primespeak) ## [Dental education or sales pitch?](https://articles.primepractice.com.au/blog/dental-education-or-sales-pitch) **Dr Michael Sernik, January 2009** - I’ve spent many years since graduating as a dentist in 1971 trying to figure out what works and what doesn’t when it comes to communicating with patients. One... [Read article...](https://articles.primepractice.com.au/blog/dental-education-or-sales-pitch) ## [The new economy and dentistry](https://articles.primepractice.com.au/blog/the-new-economy-and-dentistry) **Dr Michael Sernik, October 2008** - The current economic meltdown will affect all businesses to varying degrees. What will this economic climate mean for you as a dentist? How is this going to affect... [Read article...](https://articles.primepractice.com.au/blog/the-new-economy-and-dentistry) ## [Do American sales techniques work well for Australian dentists?](https://articles.primepractice.com.au/blog/do-american-sales-techniques-work-well-for-australian-dentists) **Dr Michael Sernik, June 2008** - I do a lot of work in the US. I used to live there and my wife is from there, so I have a reasonable understanding of that culture and I am generally an Americaphile.... [Read article...](https://articles.primepractice.com.au/blog/do-american-sales-techniques-work-well-for-australian-dentists) [« Older articles](https://articles.primepractice.com.au/blog/author/dr-michael-sernik/page/2) [All articles »](https://articles.primepractice.com.au/blog)