Articles

Achieving Management Nirvana in the Dental Practice

Dr Michael Sernik, August 2015 -  

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The Prime Engine: Transformative Technology.

Dr Michael Sernik, September 2014 

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ASK PRIME - Communications

Dr Michael Sernik, September 2013

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Judging the wallet is a losing game

Dr Michael Sernik, April 2012 - A friend of mine recently began renovating his home, and in doing so he really wanted to install an old 1950s style custom bar in the living room.

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Why it's good to tell patients "most dentistry is elective"

Dr Michael Sernik, July 2011  

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Dentists create objections

Dr Michael Sernik, September 2010 

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A synopsis of Primespeak

Dr Michael Sernik, February 2010

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Dental education or sales pitch?

Dr Michael Sernik, January 2009 - I’ve spent many years since graduating as a dentist in 1971 trying to figure out what works and what doesn’t when it comes to communicating with patients. One...

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The new economy and dentistry

Dr Michael Sernik, October 2008 - The current economic meltdown will affect all businesses to varying degrees. What will this economic climate mean for you as a dentist? How is this going to affect...

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Do American sales techniques work well for Australian dentists?

Dr Michael Sernik, June 2008 - I do a lot of work in the US. I used to live there and my wife is from there, so I have a reasonable understanding of that culture and I am generally an Americaphile....

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Upcoming

A quick overview of the next few workshops we'll be hosting.