For Sale By Owner

Simon Palmer, August 2015 -  

Do-It-Yourself (DIY) projects are usually a great source of pride for the person undertaking the project. It is a way of putting your unique touch on something, creating a personal vision or an ideal, from formless raw materials, often saving yourself money at the same time.

It’s a great idea when you have some experience in the field - the stakes are low, you aren’t relying on the outcome of the project in any real way, and it doesn’t really matter if, after making an attempt and failing, you start again and redo the project, as there won’t be much in the way of real, lasting damage to your wellbeing or your way of life.

Most people reading this article would agree that safe territory for DIY projects might include gardening, carpentry, painting, IKEA, low-level recruitment…Most would equally agree that unsafe territory for untrained DIY projects could be electrical work, rebuilding your car engine or practicing dentistry (if you’re not a dentist) - few non-dentists would attempt to extract wisdom teeth.

Most home owners recognise the value of engaging a real estate agent to sell their house, rather than putting a home-made sign in their front yard and trying to sell it themselves as a DIY project.

Somehow though, many business owners will still attempt to sell their own businesses.

For some reason, they feel this is safe territory for first-timers to enter into.

If you are a dental practice owner and are thinking of selling your dental practice yourself, here are four reasons why this might be a bad idea:


Redoing a DIY carpentry project may cost you some wood. Redoing a DIY gardening project may cost you some flowers. Your business, however, may have taken decades to build, and there is no redoing its sale. Once it is gone, it is gone. The cost of doing a bad or sub-optimal job will cost you more than wood and flowers. It could cost you dearly in your retirement plans and lifestyle.


Most dentists who choose not to engage a broker to help them sell their practice will do so in order to save themselves a brokerage fee. However, any savings can be a false economy in time and price paid, as the dentist has cost himself:


Any dentists thinking of selling their own practice should make sure they have the available time to dedicate to the task, as a compromise in time-spent will no doubt mean a compromise in the result.

The average practice sale can take about 100 hours of work in:

- Gathering and collating information and documentation (from lawyers, accountants, bookkeepers, dental software and the local council)
- Distributing the appropriate information and documentation to buyers, their financiers and lawyers
- Showing interested parties through
- Answering potential buyers’ questions in person and through correspondence
- Negotiating price and terms
- Keeping lawyers on track and away from each other’s necks during the finalisation of drafts of the purchase and sale agreement, the premises lease and the vendor’s employment/contractor agreement, post-sale.

Even if the vendor has the time to dedicate to doing all of the above, and could get the same result the same as a profession broker, he/she should factor in the opportunity cost of the time spent doing this.


I don’t think many would argue that a professional, experienced in a task, will almost always do a better job than a first-timer. This isn’t because of the professional’s innate talent, physical or mental attributes, but rather because the professional has done that task over and over again.

The professional broker knows the craft, the pitfalls and how to get the best results at their job. The first-timer does not.

A dental practice business broker spends every day selling dental practices. They know where the appropriate buyers look for practices, where the hidden wealth and opportunities in dental practices lie, and how to show them in order to maximise the purchase price. A first-timer does not.

Who is more likely to:

Make a better cabinet – a cabinet maker or a dentist with a workshop in their basement and a book on carpentry?
Make a better gourmet meal – a professional chef or a dentist with a cookbook he got for his birthday?
Get a better price for the sale your dental practice….?


It is perhaps no surprise that DIY projects are a popular concept among business owners. After all, good business owners are creating something from a vision. However as with any DIY project, it is important to realise when it’s time to get some help from a professional. The test of this usually has to do with the stakes associated.

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