Campbell Macbean, March 2006 - In my last article we looked at the crucial role trust plays in all your dealings with patients. Usually dentists spend much more time developing and honing their...

Campbell Macbean, March 2005 - There are two reasons why patients trust you as their dentist. They trust you because you are filling a particular role of authority in their lives - just as a...

Campbell Macbean, Dr Michael Sernik, May 2004 - Here’s a true story of two dentists and their leadership.