Campbell Macbean, March 2006 - In my last article we looked at the crucial role trust plays in all your dealings with patients. Usually dentists spend much more time developing and honing their...
Articles
Campbell Macbean, March 2005 - There are two reasons why patients trust you as their dentist. They trust you because you are filling a particular role of authority in their lives - just as a...
Campbell Macbean, Dr Michael Sernik, May 2004 - Here’s a true story of two dentists and their leadership.